Services & Pricing
It all begins with an idea. Maybe you want to launch a business. Maybe you have a business, but need more strategic direction. Perhaps you’ve lost touch with your customers and need to understand their motivations and behaviors. We can help.
Compass
1-2 week engagement
Quick Answers
You need a quick answer to a specific question before making your next move. Maybe you're wondering if users actually understand your core value proposition, whether a new feature is worth building, or how you stack up against competitors. You can't afford to guess, but you also can't spend months on research.
Value
Avoid costly development mistakes by validating assumptions early
Make confident decisions with real user data, not opinions
Move fast without sacrificing quality insights
Get budget-friendly clarity on focused questions
Process
Sample methods at this phase:
Post-launch validation survey
Competitive analysis
Quick usability evaluation
Stakeholder interviews
Stage/Phase
Pre-seed to seed stage companies with limited runway
Specific decisions that need quick validation
Single user group focus (patients, providers, or caregivers)
Teams that need to move fast but make smart choices
Investment Estimate
$2,000 - $3,500
Basecamp
2-4 week engagement
Investment Estimate
$4,000 - $7,000
Vista
6-8+ week engagement
Complete Picture
You're facing foundational decisions that will shape your company's future - new market entry, major product pivots, or comprehensive redesigns. You're dealing with high uncertainty and complex user ecosystems where getting it wrong could be catastrophic. You need the complete picture: who your users really are, how they behave, what they need, and how you can win.
Value
Transform product strategy with deep behavioral insights and user archetypes
Minimize market risk through comprehensive understanding before major investments
Maximize ROI by focusing development on what drives value
Create lasting organizational knowledge that guides decisions for years
Process
Sample methods at this phase:
Interviews with multiple user types
Large-scale survey
Journey mapping
Archetype development - Know exactly who you're building for
Longitudinal studies
Strategic workshops - Turn insights into actionable strategy
Stage/Phase
Series B+ companies preparing for major expansion
Foundational strategic decisions affecting entire product ecosystem
New market entry or therapeutic area expansion
Major product redesigns or platform development
Investment Estimate
$20,000 - $30,000
Ascent
4-6 week engagement
Insights Strategy
You're making major decisions that could define your company's direction - entering new markets, redesigning core experiences, or preparing for significant scale. The stakes are high, and you need deep understanding of complex user ecosystems. Half-measures won't cut it; you need comprehensive insights that can guide strategy and convince stakeholders.
Value
De-risk major strategic decisions with comprehensive user understanding
Increase user adoption by designing for real workflows and pain points
Build investor confidence with robust data about market opportunity
Align your entire team around user-centered strategy
Process
Sample methods at this phase:
Interviews with multiple user types
Large-scale survey
Journey mapping
Diary studies or longitudinal research
Stage/Phase
Series A+ companies making major strategic decisions
Complex products with multiple stakeholder groups
Market expansion or major feature development
Teams preparing for rapid scaling
Investment Estimate
$9,000 - $15,000
*Package pricing does not include costs of incentive or cost per recruit.
Product Market Fit
You're past the initial idea stage but facing bigger decisions about features, positioning, or market direction. You have some users but aren't sure if you're building the right things for the right people. Investors or stakeholders are asking tough questions about product-market fit that you can't answer with confidence.
Value
Prove product-market fit with concrete user insights for investors
Reduce development risk by understanding what users actually need vs. what they say they want
Improve user retention by identifying and fixing experience gaps
Guide strategic decisions with data about multiple user types
Process
Sample methods at this phase:
User interviews
Survey deployment
Mixed stakeholder research (patients + providers)
Usability testing + heuristic evaluation
Stage/Phase
Medium risk, some unknowns - You're making feature or product decisions
Multiple target groups - Need to understand different user types
Growing startups who need deeper insights for scaling decisions
Feature or product-level strategic decisions
